Got an interview with the media? We can help.
As current TV news anchors and reporters with a combined total of over 20 years working in the media we are best placed to guide you through your dealings with the press.
> De-mystify the media - tell you what to expect and how to get your message across.
> Give you a go - with a truly authentic rehearsal so you can tackle any media interaction with confidence.
> Tailor your training - we can do one-on-one training with top managers or group sessions with an entire company so all your employees can handle the press.
With over a decade of experience in journalism Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders, politicians and analysts. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television and continues to do so at 5 News. She has also worked extensively on radio for ITN, Classic FM, Magic FM and Monocle 24.
As a Sky News Presenter Chloe anchored across the channels output, interviewing major politicians and commentators and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, 5 News, Monocle 24 and Magic FM.
Chloe and Louise, between them, have presented on the following channels.
"It was fantastic. All the team are still working in the television industry and gave us some really useful insider info. They also provided lots of screen time opportunity, recording us as though we were on live TV and giving us (excruciating, but nonetheless very useful) feedback on how to improve with lots of encouragement along the way. I thoroughly enjoyed it - its a must for anyone who represents doughty street on the TV my view. "
Maryam Mir, Barrister, Doughty Street Chambers
"I simply wanted to drop you all a quick line to say how much we all enjoyed yesterday. The four of us have a real spring in the step today and found the whole experience really unifying. Rarely, if ever, have I attended any type of corporate training event with so much practical information crammed in and benefited from the undivided attention of genuine experts in their field. Thank you for navigating us through the modern media landscape, dispelling myths and imparting tips of the trade in such an entertaining and accessible way. I have a new found respect for broadcast journalists and crew!"
Alasdair Akass, Director of Marketing & Communications, The Royal Naval and Royal Marines Charity
“Louise’s disarming manner instantly puts you at ease. Her experience fills you with self-assurance and her advice and insights provide great techniques for effective performance..”
Lance Forman, H. Forman & Sons
I have worked with Louise Beale and found her professional and accomplished; as a journalist she holds herself to the highest standards, and her work combines excellence with a dash of mischief, which her voice is superbly able to convey.
David Mapstone, Senior Programme Editor, Channel 4 News
"Chloe is one of the "voices" of Sky News Radio and appears on Magic 105.4, a radio station with a discerning audience who expect high quality news and presentation. She delivers with charm and authority and is an absolute pleasure to work with."
Louise Hastings, Editor, Sky News Radio.
"Chloe is Fresh, Sharp, Spot on"
Pierre Balsan, General Manager, Fendi Asia Pacific
"I was incredibly impressed by her lively intelligence, hard work, and ability to solve problems. Chloe made a great contribution and was well liked by the team. She is talented, with a wonderfully positive attitude."
Stephen Quinn, Publishing Director of Vogue
"Chloe did a fantastic job on location at our bonkers but brilliant live project in Trafalgar Square in London talking with ease to everyone from artists and protesters to mums, passers-by and City leaders. A great member of the team and a real asset to our series."
John Cassy, Head of Sky Arts.
“With just a short briefing session from Chloe I felt confident that I knew what I was letting myself in for, knew how to handle any tricky issues and also knew how to maximise the impact of my own presentation. A true pro.”
Lance Forman, H. Forman & Sons
"I had the pleasure of working with Louise at Sky News and Bloomberg, - both as a reporter and a presenter on the Last Word. She is a sharp journalist, who asks the right questions. She is smart, courteous and erudite. She put customers and clients interests first. And she can communicate effectively on different levels."
John Holliday, Editor, Bloomberg Television
"Chloe Potter is a fantastic presenter: she writes a great script, is equally comfortable with foreign affairs and retail stories and can deal with everything that's thrown at her in a fast-paced live show."
Steve Bloomfield, Foreign Editor, Monocle.
"I was suddenly and unexpected in the glare of the world’s media and Chloe injected a dose of pure professionalism, allowing me to deal with a very delicate and challenging situation."
Edward Watson, Chairman of the British Exploring Society.
"Louise, Chloe and Adam at Middle Table are consummate and up to date professionals who pull off that rare trick of being able to practise and teach the art of media presentation. After a day with the team I feel ready to enter any TV studio and perform with confidence. An impressive, well structured and fun day which I cannot recommend strongly enough."
Robert Robson, CEO, The Royal Naval and Royal Marines Charity
“Chloe Potter is intelligent, pro-active, conscientious, and utterly charming. I’ve seen her work in a variety of roles – breaking news on-air with unflappable panache, as well as devoting serious time to providing thoroughly researched briefs. She is the person you want on your team.”
Zoe Stern, Interviews Editor, Sky News