27th June 2018
Alexandria Ocasio-Cortez may not be a household name over here yet, but, whatever your politics, there’s a good chance you’ll have heard of her when the next US Presidential election comes around.
She’s a rising star of the Democrats and has just won a significant victory in her party’s congressional primary in New York City. 28 years old and from a Puerto Rican family, Ocasio-Cortez ran a campaign around the slogan “One of Us”. She ignored the experts who told her not to bother appealing to people who never vote.
And much like the rest of her campaign, her central campaign video didn’t go down the slick, overly polished route either. The film was deliberately filmed ‘off the shoulder’ to give it a real people feel. It shied away from flicks and tricks, there wasn’t a timelapse in sight and it may even have been drone-less, which is pretty rare these days.
But don’t think that because it looked rough and ready it didn’t take planning, creativity and a great deal of thought. Looking like you haven’t made much of an effort often takes plenty of it… and done right, it can really pay off.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.