2nd May 2018
We watched in horror this week when the boss of Sainsbury’s, Mike Coupe, was caught on camera singing “We’re in the Money”.
He was filmed singing the show tune to himself as he waited in a studio to be interviewed by ITV News after it was announced Sainsbury’s and Asda are set to merge. Many are worried about job losses and store closures. Mr Coupe - a large shareholder in Sainsbury’s - was trying to reassure people this wouldn’t be the case.
But who will ever remember that message after his ‘unguarded’ and impromptu sing song?
It is a golden rule of broadcasting - and something that we drum into our clients on our courses - that whenever you’re in a studio never say or do anything you wouldn’t want to be broadcast.
If you’re in a studio there WILL be microphones and they COULD be on. Even if you’re told nothing is being broadcast - you still have to behave as if something were. Otherwise you could end up having a moment like Mr Coupe’s.
It sounds so obvious. But if a man like Mike Coupe, the head of a corporate giant like Sainsbury’s can forget, it shows no-one is immune from having a moment like this.
In his defence Mr Coupe said he’d had a long day doing dozens of interviews. He’d probably prepared, practised perfected what he was going to say and delivered it faultlessly up until this point. What a waste of all that work.
He was now the story. Then his apology. No one remembers his reassurances.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.