20th June 2018
One of the most common things people worry about before going on TV is how they’re going to look.
We’d love to be able to reassure them and say - it doesn’t matter what you look like, it’s all about what you say. But the truth is that simply isn’t true. Television is a visual medium. And it can magnify the best bits of you - and the worst.
So here are some tips.
Make sure you look smart. Check your tie is straight, your glasses are clean, your hair isn’t flyaway; even something as seemingly insignificant as any of those things can appear exaggerated on screen.
If you know you’ve got an interview coming - wear make up. If you’re offered it at a studio - take it. And crucially, this applies to women AND men. It’s not vain, it’s sensible: if you’ve got a shiny nose or forehead it will become distracting, and those watching at home may not end up listening to a word you say, instead only thinking ‘that man had a really shiny nose.’
Even worse, it can shake people's perception of you: when US presidential hopeful Richard Nixon went head-to-head against John F Kennedy in a TV debate, he looked sweaty. Many people saw him as being shifty, even untrustworthy. He lost the race.
A bit of powder and it’s eliminated. Tony Blair famously carried around supplies of his favourite shade. If he can do it, anyone can.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.