6th June 2018
Why the Northern Rail fiasco wasn't just on the tracks...
We’ve said it once and we’ll say it again: not answering a journalist’s question is likely to land you in trouble.
Last week it was the Defence Secretary Gavin Williamson - this week it’s the turn of the Managing Director of Northern Rail. David Brown was being interviewed by ITV News to explain his company's part in the Northern Rail crisis. It has cancelled hundreds of trains in a bid to combat problems arising from a new timetable and are forcing many passengers to use much slower bus replacement services for weeks. Despite this, they’re still charging passengers the same amount for a ticket.
So when Mr Brown was asked if the thought that was fair you’d think - and hope - he’d answer the question upfront. Sadly it took a few goes…
We at Middle Table always advise that if you’ve got to hold your hands up to something, or deliver bad news, then don't be afraid to do it. Answer the question and then bridge on to what you want to talk about. We teach a really simple yet very effective bridging technique on our courses - and many of our clients say it’s been invaluable for when things sometimes go off the rails.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.