25th May 2018
Practise, Practise, Practise.
We all know one - the person who nails a speech whatever the subject. The person who makes a perfect presentation and has everyone on board within seconds. The person who stands up at a wedding and gives a charismatic,witty, off the cuff speech. But how off the cuff actually is it?
The answer to that is almost certainly not at all.
It’s the same for those who are brilliant TV interviewees. It’s rarely something that’s come naturally. It will have taken practise. And lots of it.
At Middle Table we believe giving a great interview or making a perfect pitch is a skill you can learn.
One of the best examples of someone who put in the hard graft to be a better communicator is Steve Jobs. The foundation for much of Apple’s success came from the way he presented their ideas and products. He was engaging. Informative. Charismatic. Even slick.
But he didn’t start off that way. Look at this video of him in 1980 and how by 2007 he’d transformed his presenting style for the (much) better.
The difference is marked. But he’d only employed some simple techniques - pausing, watching his pace, keeping his energy up.
And he’d practised. And practised. And practised.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.