15th August 2018
We Brits generally love our tea. But can it get you out of a PR fix?
High profile people at the centre of a media storm often find a posse of journalists outside their home. It’s known as ‘doorstepping’, and it’s a tactic that’s seen as fair game by media outlets who want an immediate quote with a potentially flustered VIP.
One of the most famous examples is when Channel 4 News’s Alex Thomson doggedly questioned an unwilling Kelvin McKenzie about Hillsborough in 2012 - to the point of risking a bruised arm in a car door stand-off.
Whether you think doorstepping is fair or not, most VIPs are now dab hands at dealing with it - either with a diplomatic comment, or a stony silence.
Or - in the case of Boris Johnson earlier this month - tea.
You’ll notice that Boris didn’t offer any useful comments along with the cuppas. It was, after all, little more than a diversionary tactic. And while his critics weren't too impressed - and the storm didn't blow away - it did keep Boris in the news in a way his supporters will have appreciated, as the benevolent politician, diplomatic in the face of adversity. As the Telegraph has pointed out - it’s a well-trodden path.
So does offering tea help you out in the long run? Possibly not. But you could argue there’s little harm in keeping those pesky journalists happy for a while - even if you can't please everyone...
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.