21st September 2018
It’s human instinct to assess risk and reward before choosing whether to do something or not. And for politicians at party conferences I’ve always wondered whether those odds are stacked against them. Do well and you have good headlines for a day or so; do badly and you’re etched into YouTube permanence.
For 2018, step forward Vince Cable. Nobody quite knows how his headline-aiming description of Brexit turned from ‘erotic spasm’ into ‘exotic spresm’. We always tell our media training clients to practice any key phrases out loud - sometimes they’re more of a tongue-twister than you realise - but Mr Cable is an experienced politician so it’s hard to fathom. Click on the picture....
It’s consolation to others who speak in pubic that even supremely well-practised operators can have a bad day when public speaking. Remember Theresa May’s coughing fit? And who can forget Ed Miliband’s… forgetfulness?
Speaking to large crowds, wherever you are, is a skill, or even an art. The slow build, considered pace, relaxed demeanour. Here’s one example – perhaps it’s worth watching those who are best at this kind of thing and seeing if some of it rubs off. Plenty of reward and not much risk in that.
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.