7th August 2018
Video marketing isn’t the next big thing: it is already here. 79% of consumers prefer to watch a video about a product than read about it, and 82% favour videos over all other types of social media posts. Companies that added a product video on their landing page see an 80% increase in conversions.
Not only do people prefer videos, they also watch more of them, and for longer. In fact, YouTube users alone watch a jaw-dropping billion hours of video each day, and more than half of all people - 55% - watch videos daily.
So the audience is there, and they are more willing to engage with you than ever before. And videos really help in that regard - they spark conversations, and receive 12x more shares than images and text combined. And they work on all platforms - since LinkedIn enabled videos, a new must-take opportunity opened up for B2B customers.
But while consumers’ eyes are ready to be drawn to your video marketing, that definitely doesn’t mean any meaningless content will bring them running to you. It must be engaging. Here are five tips:
If you want to make the most of the opportunities video marketing provides, and get top engagement with your target audience, contact us at firstname.lastname@example.org or call us on 020 3890 7356
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.