Video Production: Our Take...

Video Marketing & ROI

 6th Feb 2019


Recently it feels like everyone’s talking about video marketing, and for good reason: there’s power in video. It is now believed that users retain almost 95% of a message from video. Therefore, it is one of the most engaging tools you can use as a marketer.

Videos grab users’ attention and engages them to a greater extent than text. A poll by Syndcast found that 93% of marketers use video for online marketing, sales or communication and 52% of marketing professionals worldwide name video as the type of content with best ROI.

Here’s a quick look at some of the reasons video marketing is leading the way for ROI:

Engagement

Video is a powerful tool for lead generation, which is incredibly valuable to your business in terms of ROI. Research by Moovly found that you are 53 times more likely to show up on the first page of Google if you have a video embedded on your site. But, of course, it takes more than posting a video and hoping for the best. It starts with engagement; video marketing is the perfect medium for building engagement through brand storytelling.

It may seem daunting but there’s no need to worry about producing something that could rival Hollywood. The quality doesn’t have to be perfect - it’s all about the content! Tell your story and make your brand memorable and relatable to keep customers coming back.

Trust

Another way that video marketing benefits ROI is through building of trust. Video speaks for itself and has the power to engage our attention like nothing else; you cannot hide behind complex and unnecessary technical jargon that often pervade marketing campaigns.

Video marketing is the most intimate form of marketing that exists today, and this makes it perfect for building trust with potential customers. This trust helps your customers know that you aren’t pushing an inferior product and makes them far more likely to commit to your products and services.

Uniqueness

Video marketing gives you the perfect opportunity to stand out from the rest of the market. Sure, you can write and tweet about the uniqueness of your product or service, but people desire proof… something you can show via videos. It isn’t just about brand and product exposure. With thousands of companies fighting for a slice of the market, video marketing provides you with a unique opportunity to connect with customers and increase your ROI.

Video marketing isn’t easy, but it is effective its potential is endless. 83% of businesses say that video provides good return on investment. With numbers like that, what’s not to love? Video marketing might not be the cheapest or the easiest form of marketing available, but it definitely has the biggest pay off.

A good marketing strategy is invaluable in benefiting your business and distancing you from your competitors. If you want to make the most of the opportunities video marketing provides, and get top engagement with your target audience, contact us at info@middletable.com or call us on 020 3890 7356

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