Media Training: Our Take...

You've Got That Wrong...

 23rd August 2018


Live TV News can be a fraught and frantic place. So, mistakes will be made - including when it comes to guests.

Channel 4 News viewers discovered this last night when Harvard Law professor Alan Dershowitz appeared on the show to talk about the possible impeachment of the US President. Presenter Matt Frei introduced him as an ‘unofficial adviser to Donald Trump’, and it did not go down well…


Click on the picture to see the video

Clearly in this case, the incorrect information was pertinent to the interview. His response, if a little vehement, was understandable.

So what is the best thing to do if you are wrongly introduced? Often, a brief correction will suffice - so long as the reporter or presenter acknowledges the error, viewers quickly forget. Something so minor as the wrong pronunciation, sadly, is best sucked up - it can seem petty.

But what if you are introduced as the WRONG guest altogether? Well, below are two examples, dealt with in two very different ways...

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Our Team

Louise Beale

Chloe Potter

Adam Cottam

Richard Zackheim