23rd August 2018
Live TV News can be a fraught and frantic place. So, mistakes will be made - including when it comes to guests.
Channel 4 News viewers discovered this last night when Harvard Law professor Alan Dershowitz appeared on the show to talk about the possible impeachment of the US President. Presenter Matt Frei introduced him as an ‘unofficial adviser to Donald Trump’, and it did not go down well…
Clearly in this case, the incorrect information was pertinent to the interview. His response, if a little vehement, was understandable.
So what is the best thing to do if you are wrongly introduced? Often, a brief correction will suffice - so long as the reporter or presenter acknowledges the error, viewers quickly forget. Something so minor as the wrong pronunciation, sadly, is best sucked up - it can seem petty.
But what if you are introduced as the WRONG guest altogether? Well, below are two examples, dealt with in two very different ways...
You can currently see Louise presenting and reporting on Channel 5 News. Louise anchored her own show on Bloomberg Television interviewing Europe’s business leaders and politicians. She has covered major news stories as a correspondent for Sky News, Channel 4 News and Bloomberg Television.
Chloe reads the news on Channel 5 News. As a Sky News Presenter Chloe anchored across the channel’s output, interviewing major politicians and analysts, and handling breaking news on a daily basis. She has interviewed people from all walks of life as a reporter and presenter on both television and radio for Sky Arts, Magic FM and Monocle 24.
Adam’s camerawork is on the screen every day across ITV, Channel 4 and Channel 5. In the past, Adam worked for Sky News where he covered everything from the war in Afghanistan to the Oscars in LA. He has more than 20 years’ experience and his films won Best News Item at the Monte Carlo Television and Film Festival two years running.
Richard has 20 years' experience on the frontline of news. After producing daily bulletins for 5 News, he then took on the role of Deputy Editor before moving to ITV News in the same position.
Now with experience in PR, Richard has real insight into what makes a story - and how best to sell it.