HOW WE CAN MAKE AI WORK FOR YOU
PROCESS
From idea generation to scripting, transcribing to editing, AI offers powerful ways to streamline and enhance the production process. We believe it works best when guided and overseen by people. That way, the results are not just efficient - they’re also relevant and meaningful to you.
VISUALS
AI-generated visuals open up exciting creative possibilities, expanding what can be achieved on screen. Programs like Runway and MidJourney add new dimensions to visual storytelling, but it’s about knowing when and how to use these tools to make sure the final result aligns with your brand’s vision.
IMPACT
AI’s influence goes beyond visuals. We understand the implications of using AI in law, ethics, and brand identity and integrity. Our expertise ensures that as we innovate, we also consider the broader impact of AI-driven decisions - helping you stay ahead of any potential risks.
The Middle Table AI Challenge
An experiment in the future of video
Blog: What the AI Challenge is about
You’ve read the breathless proclamations, seen the mind-blowing visuals… but what can AI really do for video production? We decided to find out - by setting the team a challenge. Read on…
How it went
We filmed the team as they embarked on the AI Challenge. How did they find getting to grips with the programs? What did they learn along the way? And will they ever recover…?
THE FINAL FILM
Remember: everything in this film was generated or modified using AI. The script, the storyboard, the voiceover, the visuals, the music.
Blog: What worked (and what really didn’t)
Read the blog
(But before you do - quickly check your watch…)