BRITISH RED CROSS: FIRST AID SERIES
The British Red Cross commissioned Middle Table to produce 25 films for their renowned first aid training resources. They feature demonstrations of the steps required for each skill, accompanied by the stories of ordinary people who encountered their own first aid situation.
Here’s our testimonial video.
Below are two of the final films that feature in the campaign: Hayley’s story about saving her baby son’s life; and workmates Josh and Ben who’ve become close friends thanks to vital first aid.
NATIONAL TV COVERAGE FOR THE CAMPAIGN
The campaign has been featured on national television news. Mum Hayley was featured in an interview on Channel 5 News with presenter Dan Walker, who was then given a demonstration by a British Red Cross trainer on how to perform life-saving first aid on a child.
