DON PAPA: A CASE STUDY IN CREATIVE COMMS
What can video do that a presentation, email or even an event can’t?
Well, when you combine creativity and clarity of message with ambition (and no little bravery) then the answer is: everything.
It can unite global teams around a shared story. It can make strategy unforgettable and internal comms unmissable.
Here’s how we brought the Don Papa brand to life through the means of a late night talk show…
“The Don’s Late Show allows us to connect with our distributors in a different way - automatically increasing engagement.”
The Story of Don’s Lates
The highlights reel
So this is the show (or at least, one of them). A truly unique space for the team to get out their results, plans and brand priorities for the year.
The idea: to use the bold branding to connect with the global Don Papa team, partners and distributors.
The customer testimonial
A look under the bonnet of the production: how it’s planned, how it comes together, and the results it gets.
Multiple segments recorded across multiple regions are inserted into a show, recorded as-live in a specially built studio.