Middle Table — Breakfast Event

Commission
Impossible
Live

Most organisations are not failing at video because of budget or production quality. They are failing because of how decisions get made before filming even starts.

We spent months researching it. On Thursday 14th May we are sharing what we found over breakfast in London and having a proper conversation about how to fix it.

Date Thursday 14th MayBreakfast session
Time 8.30am to 10.30amDone by half ten
Location The Corner London City Hotel42 Adler Street, London E1 1EE
Places 30 seatsFree to attend

Reserve your place

Thirty seats.
A few left.

The event is free and open to senior marketers and agency leads who commission or advise on video. Places are limited to keep the room focused and the conversation useful.

Register using the form and we will confirm your place by email. Questions? Get in touch at marketing@middletable.com

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What to expect

A screening.
A panel.
A framework.

We will screen Commission Impossible, a short film built on research with over 100 B2B marketers, then open it up for a panel discussion about what it actually takes to fix the commissioning problem.

Unclear briefs. Too many approval layers. No agreed success metrics. Jumping to format before nailing purpose. The research names the patterns. The panel is about what to do about them.

You will leave with a clearer framework and, if the research is anything to go by, a strong sense that you are not the only one dealing with this.

What you will leave with

  • 01A clearer framework for briefing video properly — less back and forth, fewer amends, stronger work
  • 02Real data on where commissioning breaks down inside organisations
  • 03Practical tools for speeding up approvals and justifying investment
  • 04A room full of senior marketers actively trying to solve the same problem

Already confirmed

Sky
TeamViewer
British Red Cross
Plus more senior marketers from leading UK brands

Who this is for

  • ✓Senior marketers who commission video
  • ✓Brand and content leaders responsible for video strategy
  • ✓Agency leads who advise clients on video commissioning
  • ✓Anyone who has ever suspected the brief was the problem
Can not make it to the event?

Watch Commission Impossible online. Part One is available now, free.

Watch the film →