Free guide

Why your video
isn't working
and how to fix it.

The companion guide to the Commission Impossible film. Built on research with over 100 senior B2B marketers and written for anyone who commissions video as part of their role.

It distils what we found into something practical: the five commissioning principles, the questions to ask before your next brief goes out, and the structural changes that consistently separate the work that delivers from the work that does not.

What's inside

  • 01The five commissioning principles. The practical framework drawn from the research, ready to apply to your next project.
  • 02The questions to ask before you brief. A checklist of what to nail down before production starts.
  • 03How to justify investment properly. Frameworks for the conversation about budget that earn a yes.
  • 04Speeding up sign-off without cutting corners. The approval structures that work and the ones that quietly kill quality.

Download free

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Haven't watched the film yet?

The guide pairs with our research film, Commission Impossible. Both are free.

Watch the film  →